Every business wants to appear on the top of search results and there are a lot of things that you consider to be on the top. Even if some tricks can help in improve your visibility (for example expanding social exposure like described in this article), you must have clear some requirements to write SEO friendly article.
There are many factors involved in the ranking and visibility of your site. SEO is one of the main things that you need to focus on in 2019. Digital businesses have taken some serious turn in the last few years due to fierce competition.
Importance of Content for SEO
They say that “Content is the King” and this saying seems pretty fair in 2019 where new algorithms only rank those sites that have the original and value-adding content. Content is the biggest source to attract new readers for your site. If you are running an online store, your sales-oriented articles can generate new leads. Either you are looking for an audience for Google AdSense or want to get better conversions with the content, being SEO friendly is common in all types of content.
SEO for Success
You need to understand that the success of your online business totally depends upon your SEO strategies in 2019. No matter what kind of services or products you are selling, you need to master the art of SEO. If you are not in love with SEO, never dream about better ranking in search engines.
Great results don’t always come for free so get ready to invest in the SEO of your site and I can assure you that this investment can give you a better return on investment.
How to Perfect SEO Friendly Articles?
Writing the content is the toughest job for any blogger and it takes most of the time of any online entrepreneur. When you are investing so much time in writing, you should make sure that you are getting the best outcome too.
So, we are going to discuss some great tips and tricks that you can use to write SEO friendly content to attract new audiences for your site.
Solve ‘How’ and ‘Why’
People want the solution to their problems. If you are running a blog about heart diseases, you can help people to get rid of heart pain with a simple exercise. When you generate quality content with the title “How to get rid of heart pain with daily exercise and why you should quit junk food”, people are definitely going to read the content as it is solving their issue.
There are some other simple techniques too that you can use in your content creation game for better results like:
- Incorporating power words
- Target the individual problem and make the content personal
- Introduce the touch of listicle to your content
Don’t Trick the Audience
If you are focusing on generating one-time traffic then you can use Clickbait but if your goal is to get lifetime followers, provide quality to your audience. Instead of fooling them with false claims, deliver what you have promised. The main goal is to deliver quality and authority.
You can Hype up Content
Don’t mix the concept of Clickbait with hyping up your content. As per the stats and experiment, hyping up the content is a fair play. Many famous and authority sites are using this approach for content creation. You can use the title “The most effective Grooming Hacks of 2019” instead of “10 grooming hacks that no expert knows”
Do you see the difference? The first approach is always a better option.
Follow SEO Guidelines
There are no hard rules for the SEO friendly content but many marketers have tested different techniques to figure out strategies that actually work for better ranking with content. This step is one of the best things to do before writing the content for your site. Take some time and try to go through some great articles about things to consider before writing content for your site. Some of the most obvious things to follow are given below.
Use Headings and Sub-Headings
Using headings not only makes the content more fun to read but it also helps the search engines to understand your content in a better way.
Use Focused Keywords
Your main focus of writing the SEO friendly content must be covering the details about your chosen keywords. So, try to focus on your keywords but don’t do keyword stuffing.
A we‘ll see in next paragraph, using WordPress enables the installation of a number of free add-ons. My favorite is Yoast SEO, which guides the user while writing to consider some of best practices to make your article simple and SEO friendly. Some tips, like limiting the use of passive sentences, compile Metadata, limit the length of paragraphs, are useful to newest bloggers and allow to monitor if your writing is easy to understand and/or crawlers attractive.
Use the Right Blog Hosting
Write SEO Friendly Article requires also a particular attention to hosting. Website performances influence on SEO is often undervalued. Search Engines try to crawl every website with the eyes of their users. Slow websites or not-friendly themes give the crawlers the same frustrating sensation than your one. So, the importance of a performing hosting can be vital to reach the top. As new blogger you can start from a self hosted site (a complete how-to can be found here), but be sure to have at least a good speed, a performing server and a backup strategy.
A web page should be completely loaded in less than 3 secs to be considered fast. Web pages loading between 4 and 7 secs can be still considered acceptable. Higher times are irritanting both for the user and for crawlers. Website speed is influenced from internet access speed (being critical the upload speed), web server performances. You can start with a simple and inexpensive Raspberry Pi hardware, by managing performance with some triks like page caching, code compression and light themes. Monitor your website performance to choose the right time to switch toward professional grade services.
Years ago web creator has to know html language to build websites. Today this practice is totally superated and most bloggers use platforms already optimized for simple content management and compatible with best SEO practices. The most famous platforms are WordPress and Drupal, which are both open source. I love to use WordPress for its simplicity and the amount of free plugins available (plugins are software extending features in your WordPress host and are installed with one click). There are also many themes available, but be aware that themes can influence both speed and SEO scoring. My suggestion it to choose one enough lite to make your web pages fully responsive.
Backup and Data Storage
This part comes a bit off-topic, but in my opinion every blogger should have the following clear in mind. Remember always to adopt a strong backup strategy. It will save all of your work if something goes wrong. Backup strategy is based on your needs. If your website resides on external hosting, then it could be enough to use a backup plug-in. If you have your website self hosted, then an addictional storage backup could save you in case of OS failures.
Remember to choose the right retention plan. Usually, retaining last 4 backups is a sure way to have your data safe.
Remember also to periodically test your backup files. Restore them in a test environment: this helps you to be sure that your backup data are correctly usable when the need could occur.
Finally, the backup frequency is strictly connected to your editorial plan. If you post once a week, the a weekly backup is enough for your needs. If publish each hour, then a daily backup could be a good compromise between backup space required and data loss risks.
Some people say that you should use keywords in headings, titles, and first paragraph but these tricks are old now and search engines have improved their algorithms. Just keep one thing in mind that if you are looking for long term results. Avoid using any trick and just stay real and clear.